Studio Umlaut

Amazing Asia is an indoor festival transforming venues like Tour & Taxis into a celebration of Asian gastronomy, night markets, and cultural performances.

Promoting an immersive indoor experience requires a fresh multi-channel push. We handle the campaign execution and channel optimization for Amazing Asia across Meta, Google, and TikTok. Building a seamless ad setup across these platforms delivers dynamic creatives that foster engagement, build early ticket momentum, and secure strong attendance.

What once served as a military site in Vilvoorde is now a green urban sanctuary housing creative studios, makers, and public events. Asiat Park is a dynamic venue where industrial history and nature coexist.

Connecting a multi-faceted hub with visitors and business partners takes a tailored B2C and B2B approach. We direct the Meta and LinkedIn ad campaigns for Asiat Park. Setting up structured audience pipelines across both platforms helps increase event attendance and reach prospective venue partners.

Brousse brings a raw, tropical energy to the city, blending a curated menu of food and drinks with an untamed atmosphere designed to offer an escape from urban routine.

Building a strong digital identity for a hospitality space requires a clear narrative voice. We shaped Brousse’s digital campaign strategy and communication tone. Alongside this narrative work, we execute their Meta ad setup, ensuring their online presence captures the venue's untamed spirit to attract local patrons.

Located on a former coal mine in Genk, C-mine turns industrial heritage into a creative catalyst, hosting exhibitions, underground tours, and cultural events.

Reaching diverse cultural audiences requires a sharp campaign setup. We direct the paid advertising operations for C-mine on Meta platforms. Through tailored campaign structures and optimized ad delivery, we boost regional visibility for their cultural program, supporting ticket sales and general site visits.

Charlotte doesn’t need much introduction as the world's best techno DJ. She’s the heartbeat of modern techno: from underground clubs to the world’s biggest stages, she keeps pushing the tempo (and the limits).

Our job? Keep the digital side as sharp as her sets: global campaigns, precision targeting, and an online impact that feels as real as her sound. We’re proud to help bring her energy to every corner of the internet. 

Located in one of Leuven’s historic neighborhoods, Club Vismarkt is an intimate destination for electronic music lovers, prioritizing sound, atmosphere, and community across its nocturnal event programming.

Filling a boutique club night after night relies on fast, localized digital outreach. We operate the Meta ad framework for Club Vismarkt. Deploying dynamic ad setups around weekly artist lineups connects directly with local nightlife lovers, converting online interest into door entries and ticket sales.

Contrair is an Antwerp creative collective and electronic music concept known for converting unconventional spaces into immersive hubs for music, art, and visual culture with curated electronic lineups.

Promoting a brand built on fresh concepts demands a flexible promotional push. We coordinate paid campaign rollouts for Contrair across Meta. From sudden venue reveals to final ticket waves, we configure agile ad setups that hit dedicated music fans across Belgium and keep engagement high for every edition.

Brussels’ most colourful weekend. Three days of music, food, sunshine (hopefully), and every rhythm you can imagine: from reggae to rap to jazz to Afrobeat. Couleur Café isn’t just a festival, it’s a city tradition: a celebration of cultures, flavours and people coming together without overthinking it.

We help them spread that energy online to remind Brussels (and everyone beyond) that summer doesn’t really start until Couleur Café opens its gates.

De Brabantse Winter transforms the Brabanthallen in 's-Hertogenbosch into an indoor winter festival, featuring a large ice rink, festive chalets, food markets, and live music for all ages.

Drawing a broad regional audience over the holidays requires a unified multi-channel strategy. We guide the paid media setup for De Brabantse Winter across Meta, Google, and TikTok. Refining campaign structures during key ticket releases delivers high exposure across age groups to maximize seasonal ticket conversions.

Enrico Sangiuliano is an Italian techno producer, sound designer, and founder of the NIN3S label, globally recognized for his conceptual electronic music and peak-time mainstage performances.

Navigating campaign pushes for an international electronic artist demands precision and global scale. We handle Meta ad distribution for Enrico Sangiuliano. Tailoring campaign structures around release schedules and headline shows maintains his global profile and drives engagement across core international dance music markets.

Located in Poland’s industrial heart, Exist is an underground festival for avant-garde electronic music, bringing artists and listeners together for experimental techno and ambient soundscapes.

Promoting a niche concept requires a sharp multi-channel approach. We support Exist by shaping their campaign strategy and running their ad engine across Meta, Google, and TikTok. Tailored ad distribution reaches dedicated underground music communities globally, elevating event prestige and driving ticket sales while preserving their authentic soul.

As a pioneer in electronic music, Extrema sets the gold standard for festival experiences across the Benelux through world-class lineups, high-level production, and iconic stage design.

Filling large-scale lakeside and indoor editions across multiple markets calls for scalable digital advertising. We handle campaign execution across Meta, Google, and TikTok for Extrema. From initial lineup drops to final ticket pushes, we build and fine-tune their paid media setup to maintain brand recall and convert fans into festivalgoers.

Every year, Fiesta Latina transforms Brussels into a celebration of Latin American culture, featuring live music, dance workshops, street food, and traditional entertainment.

Reaching a diverse, multi-generational crowd demands a tailored multi-channel push. We power the paid media engine behind Fiesta Latina using Meta and Google advertising. Setting up robust ad structures and testing targeted creatives ensures their colorful program reaches local communities, driving early ticket bookings and event attendance.

FKP Scorpio organizes major European tours and festivals, bringing world-class acts to iconic stages. We partner with them on campaign strategy and ad execution across Meta, Google, and TikTok to support major productions including Live is Live, Jorja Smith, Ed Sheeran, Kraftwerk, Electric Cowboy, Flo Rida, Olivia Dean, and many more.

Managing paid media during ticket drops allows us to target dedicated music fans, maximize regional exposure, and drive ticket sales across their show portfolio.

Located in Brussels, Fuse is an iconic institution of techno culture and one of Europe’s longest-running underground clubs, renowned for hosting electronic music pioneers since 1994.

Sustaining a legendary venue's footprint requires a sharp digital focus. We support Fuse by managing the technical execution and strategic positioning of their Meta ad campaigns. By building robust promotional frameworks around their weekly event calendar, we help engage electronic music lovers, elevate venue visibility, and convert online interest into steady ticket sales.

Set against the industrial backdrop of the C-mine site in Genk, Garnizoen is a daylong electronic music festival organized by the team behind Fuse, focusing on cutting-edge techno lineups.

Promoting a boutique industrial festival demands a focused digital approach. We execute the Meta ad strategy for Garnizoen. By structuring audience pipelines around lineup drops and key ticket phases, we drive targeted reach across techno enthusiasts, generate local momentum, and maximize ticket sales for the event.

Since 2017, Geheimzinnig has been curating electronic music events across Antwerp, hosting parties in unique settings ranging from intimate clubs to open-air venues with a strong focus on musical discovery.

Connecting with a loyal local scene requires an engaging social push. We direct the Meta and TikTok ad campaigns for Geheimzinnig. By running targeted campaign rollouts around event announcements and ticket releases, we build momentum across the Antwerp nightlife community, elevate brand presence, and convert online engagement into ticket sales.

As one of Belgium’s largest free festivals, Genk on Stage transforms the city center into a three-day, multi-genre event featuring local talent and major international headliners across multiple stages.

Engaging a broad audience calls for a cohesive digital push. We partner with Genk on Stage on campaign strategy, communication tone, and paid execution across Meta, Snapchat, and TikTok. Delivering tailored ad campaigns around lineup drops helps drive regional excitement, engage families and music lovers, and maximize festival turnout.

As a major player in live entertainment, Greenhouse Talent NL brings world-class artists and high-profile productions to stages across the Netherlands, spanning theater, comedy, and arena concerts.

Promoting a nationwide roster of diverse shows demands a results-driven advertising setup. We run the paid media operations for Greenhouse Talent NL across Meta, Google, and TikTok. By building targeted ad structures around tour announcements and ticket drops, we ensure their shows reach dedicated fans, convert online interest into attendance, and maximize ticket sales across venues.

Hangar is a Brussels-based electronic music collective hosting large-scale events, open-air festivals, and international shows featuring acts like Tiësto, Black Coffee, Anyma, Solomun, Adriatique, and more.

As one of our first clients since 2022, we shape Hangar's ad strategy and drive performance across Meta, Google, TikTok, YouTube, and Pinterest. Managing performance campaigns for their global productions helps expand international reach, strengthen brand recall, and convert physical energy into ticket sales for every edition.

As a premier concert venue in Leuven, Het Depot is a vital music center hosting a wide range of artists, from international touring headliners to emerging local talent.

Promoting a fast-paced concert calendar requires a nimble digital approach to reach varied subcultures. We handle the technical campaign execution for Het Depot on Meta platforms. By creating targeted ad structures around their weekly show announcements, we connect individual acts with their specific fanbases, keep the venue top of mind, and drive consistent ticket sales.

Rooted in the transformation of Asiat Park in Vilvoorde, Horst Arts & Music is a bold fusion of electronic music, contemporary art, and spatial architecture.

Engaging a diverse audience of music lovers, art enthusiasts, and cultural travelers demands a refined digital approach. We guide Horst’s digital strategy and execute their multi-channel campaigns across Meta and Google platforms. Tailoring paid media pushes around line-up drops and art program reveals helps build global prestige, engage key cultural communities, and maximize festival turnout.

Organized by Cocomo, Japan Fes brings Japanese culture to Belgium, offering a curated mix of traditional performances, modern pop culture, and authentic culinary experiences.

Connecting a niche cultural concept with a broad regional audience calls for a distinct promotional push. We guide Japan Fes on campaign strategy and communication, while driving their paid media execution across Meta and Google. Setting up targeted ad structures allows us to reach specific interest groups from foodies to pop culture fans, building event awareness and maximizing overall visitor turnout.

As a key gateway to the Hoge Kempen National Park in Genk, Kattevennen blends outdoor recreation with science education, featuring vast pine forests and the Cosmodrome planetarium.

Reaching diverse visitor groups requires a tailored digital approach. We execute the Meta ad setup for Kattevennen to showcase their multifaceted offerings. By structuring campaigns around seasonal activities, educational exhibits, and family outings, we boost regional visibility, attract nature and space enthusiasts, and drive consistent visitor traffic to the site.

Founded by Charlotte de Witte, KNTXT is a global techno concept and record label known for stripped-back aesthetics, hosting arena shows, curated festival stages, and international label releases.

Maintaining global momentum for an industry leader demands high-precision advertising. We partner with KNTXT to shape their ad strategy and execute performance campaigns across Meta, Google, and TikTok. Navigating international audience segments during show reveals and label drops helps expand their reach, maintain brand prestige, and secure ticket conversions for arena dates worldwide.

As a premier international arts festival in Brussels, Kunstenfestivaldesarts transforms the city each year into a contemporary laboratory for theater, dance, performance, and visual arts.

Promoting a multifaceted cultural program demands a tailored digital approach. We execute the Meta ad strategy for Kunstenfestivaldesarts. By segmenting audiences around specific performances and artistic genres, we elevate visibility among local art lovers and international visitors, driving engagement across their lineup and converting interest into ticket sales.

Set within a former coal mine in Genk, Labiomista is an evolving sanctuary conceptualized by Koen Vanmechelen, where art, nature, and animal life intersect.

Promoting an evolving park requires an agile digital strategy to reach cultural travelers. We handle the campaign execution for Labiomista across Meta platforms. By refining audience segments and running targeted ad formats around seasonal openings, we ensure their visual storytelling connects with art lovers and boosts visitor numbers.

A major force in the Belgian electronic music landscape, Labyrinth Productions produces prominent house and techno events ranging from influential club concepts to large-scale festivals nationwide.

Organizing a broad portfolio of event brands requires an adaptable ad infrastructure. We manage performance campaigns across Meta and Google for Labyrinth Productions, tailoring ad setups to match each specific event identity. Directing targeted promotions to dedicated house and techno audiences helps maximize ticket sales and maintain strong turnout across all their dancefloors.

As a legendary institution in European nightlife, La Demence has been a defining force in the LGBTQ+ club scene for over three decades, attracting an international audience to Brussels.

Promoting a world-famous party with a global following requires a tailored campaign structure. We manage the Meta ad operations for La Demence to reach local regulars and traveling partygoers worldwide. By running targeted campaign pushes around event drops and multi-day anniversary editions, we expand international reach, maintain venue prestige, and drive ticket conversions.

Lefto Early Bird is an internationally acclaimed DJ, broadcaster, and curator, widely recognized as one of Europe’s most influential tastemakers across hip-hop, jazz, and electronic music.

Amplifying events built on a distinct musical vision calls for a sharp digital push. We manage the Meta ad distribution for Lefto’s standalone shows and curated concepts. By tailoring campaign setups toward dedicated music lovers and specific subcultures, we help grow event visibility, foster community engagement, and drive ticket sales for every edition.

Leuvenement powers Leuven’s public gatherings, from large-scale festivals to citywide activations like Club Vismarkt and Studentenwelkom, bringing people together through dynamic events, street markets, and local celebrations in the historic center.

Attracting thousands of visitors calls for efficient local campaign distribution. We power the paid media execution for Leuvenement across Meta channels. By configuring targeted ads during key promotional windows, we elevate local awareness, boost attendance, and drive ticket conversions.

Listen Festival is a defining city-wide celebration of alternative electronic music, taking over iconic venues and unconventional urban locations across Brussels in collaboration with local labels and curators.

Navigating a multi-venue festival across the capital requires an integrated marketing framework. We partner with Listen Festival on overall ad strategy while running multi-channel campaigns across Meta, Google, and TikTok. Structuring custom ad pipelines for individual venue hostings and lineup drops allows us to boost brand awareness, target niche music communities, and convert overall campaign reach into ticket sales.

Set against Antwerp’s scenic Middenvijver, Live Is Live is a premium open-air festival delivering world-class live acts, top-tier sound, and curated culinary experiences in an intimate atmosphere.

Positioning a high-end festival experience to discerning music lovers demands a data-driven media plan. We collaborate with Live Is Live on digital strategy while managing performance campaigns across Meta, Google, and TikTok. Executing multi-stage campaign pushes around day schedules and artist announcements builds momentum across targeted demographics, driving brand prestige and maximizing ticket conversions.

Maxi Meraki is a prominent figure in melodic house and techno, known for his soul-stirring productions and stage presence. His tracks regularly top global charts while he performs at top-tier venues and festivals worldwide.

Sustaining momentum for an international artist requires a flexible advertising setup. We oversee the paid ad execution for Maxi Meraki on Meta and TikTok. Aligning targeted ad pushes with track releases, tour announcements, and festival dates helps expand his fanbase and strengthen his digital footprint.

Based in Ghent, MODUL'AIR is a premier destination for high-energy electronic music, renowned for open-air day parties, industrial aesthetics, and cutting-edge techno lineups.

Sustaining rapid growth for an event concept with such a strong identity requires a sharp distribution setup. Our team oversees MODUL'AIR’s strategic advertising, managing paid campaigns across Meta, Google, and TikTok. Aligning targeted video ads and media pushes with key ticket release phases ensures their lineups reach the core techno community and consistently drive sold-out editions.

Founded in 1985, Pukkelpop has grown into one of Belgium's largest festivals, bringing together rock, pop, electronic, and hip-hop across diverse stages.

Reaching a multi-generational audience across varied musical genres requires an adaptable ad deployment strategy. We manage performance marketing campaigns across Meta and TikTok for Pukkelpop, segmenting creative assets to match specific artist lineups and target demographics. Precise audience targeting keeps visibility high throughout every release phase, supporting ticket sales and driving broad campaign reach.

As Belgium's oldest alternative music festival, Rock Herk holds a legendary status in Herk-de-Stad, celebrated for its sharp focus on rock, punk, metal, and cutting-edge electronic sounds.

Preserving a decades-long legacy while reaching new generations of festival-goers demands an agile digital pipeline. We manage the Meta ad setup for Rock Herk, running targeted campaign pushes around lineup drops and ticket launches. Refining audience segments allows us to engage both lifelong fans and fresh alternative music lovers, ensuring steady online visibility and maximizing overall ticket sales.

Located in a scenic outdoor setting, Space Safari is a highlight in the Belgian festival landscape, offering an immersive journey into psytrance, progressive electronic music, and vibrant psychedelic art.

Engaging the psytrance community calls for a specialized media setup. We shape Space Safari’s overarching strategy and communication while executing technical ad deployments across Meta and TikTok. Deploying tailored creative pushes around lineup reveals and cultural programming helps elevate festival visibility among dedicated subcultures, maintain campaign momentum, and convert interest into ticket sales.

Set along Roermond's Maasplassen, Solar Weekend is a colorful multi-day festival featuring interactive theater, custom art structures, and an eclectic mix of electronic music, hip-hop, and live acts.

Capturing the energy of a multi-stage festival and camping experience requires a dynamic ad infrastructure. We execute targeted campaign pipelines for Solar Weekend across Meta and TikTok. Aligning video-first ad creative with distinct ticket phases and artist drops allows us to engage specific music communities, highlight the festival getaway feel, and drive ticket conversions across the entire season.

Set at Antwerp's Boeienweide, Soulful Sessions opens the festival season with an intimate open-air gathering focused on disco, sweet soul, Brazilian boogie, afrobeats, and house music.

Converting warm, groove-focused music culture into actual ticket sales requires granular audience filtering. We deploy performance campaigns across Meta and TikTok, mapping specific creative assets - like artist clips and atmosphere teasers - to distinct buyer personas. Timing these video pushes around lineup drops ensures high-intent engagement from local music lovers and secures fast sell-outs.

Hosted in Tilburg’s green city park, Spoorpark LIVE brings a diverse mix of pop, rock, and contemporary live acts to a broad regional audience.

Filling a high-capacity urban venue relies on sharp geographic and demographic targeting. We architect and manage the paid ad setup across Meta and Google, balancing broad regional awareness with retargeting loops around ticket launches. Crafting distinct ad variations for mainstream headliners alongside practical visitor info keeps potential buyers engaged throughout the entire sales cycle.

From an industrial mining hub to a vibrant epicenter of culture and nature, the city of Genk runs diverse public initiatives, tourism drives, and cultural highlights to engage residents and visitors alike.

We guide digital strategy for Stad Genk and deploy paid media across Meta, Google, TikTok, and Snapchat. By splitting ad targeting between local residents and broader regional visitors, our multi-channel campaigns deliver the right creative to the right audience. This approach boosts attendance across their full calendar, from neighborhood festivals to major tourism campaigns.

Set in a peaceful natural environment, Surya Spirits is an alcohol-free wellness festival offering a transformative sanctuary focused on yoga, ecstatic dance, workshops, and holistic living.

Communicating the values of a conscious, substance-free gathering takes a clear, empathetic tone. Our team handles paid Meta campaigns and overall communication for Surya Spirits, crafting clear ad copy that resonates with wellness and mindful living communities. By pacing creative releases around workshop announcements and early-bird access, we build steady ticket sales while preserving the authentic spirit of the event.

Set on the Caribbean island of Saint Martin, SXM Festival brings underground house and techno to white-sand beaches, lush jungles, and clifftop villas.

Targeting a global audience of music travelers requires precise international campaign structures. Across Meta, Google, and TikTok, our team leads full digital strategy, running custom ad flows tailored to specific region clusters. Splitting messaging between travel packages and artist announcements helps us connect with international festival-goers, driving conversions and maintaining cross-border momentum.

Operating at the intersection of functionality and sustainability, UAU Collectiv is a contemporary architecture studio crafting high-end residential projects, urban masterplans, and public spaces.

Positioning an architecture firm to key industry decision-makers requires tailored B2B outreach. We direct performance ad campaigns across Meta and LinkedIn, deploying visual portfolio showcases and thought leadership content. Custom targeting puts milestone project reveals directly in front of real estate developers, municipal leads, and design enthusiasts, building regional prestige and generating high-intent inquiries.

A cornerstone of Brussels underground nightlife, UMI / BLUR delivers raw clubbing experiences centered on forward-thinking electronic music, dark immersive dancefloors, and uncompromising sound design.

Reaching authentic night culture purists means cutting out generic commercial fluff. We drive strategic direction and execute targeted Meta ad campaigns focused on upcoming club nights, curated artist lineups, and ticket drops. Delivering raw visual clips directly to active nightlife enthusiasts across Brussels helps fill dancefloors and maintain steady week-to-week ticket throughput.

Hidden by a remote Portuguese lake, Waking Life is a multi-day festival, eco-community, and creative experiment blending immersive arts, workshops, and forward-thinking electronic music.

Translating a values-driven, immersive gathering into an online presence means prioritizing storytelling over aggressive sales tactics. We shape Waking Life's overarching communication strategy and run targeted Meta ad setups. Highlighting community initiatives, art installations, and atmosphere clips helps us reach conscious festival-goers worldwide while maintaining the genuine spirit of the project.

Located in Ghent, Wintercircus is a transformed iconic circus venue turned hub for tech startups, state-of-the-art workspaces, culinary concepts, and a subterranean concert hall.

Connecting business innovation with cutting-edge nightlife demands a multi-angled paid setup. We manage Meta performance campaigns for Wintercircus, targeting distinct audiences for their varied program. Matching custom visual creative with specific user profiles enables us to drive ticket sales for evening concert dates while building brand visibility for their daytime tech and startup ecosystem.

Set beneath the concrete highway overpasses of Anderlecht, XRDS is an underground electronic music festival delivering cutting-edge techno, hypnotic grooves, and leftfield house in a raw industrial setting.

Connecting a raw, sub-genre-focused lineup with the right clubbing crowd calls for sharp audience segmentation. We lead the digital strategy and handle Meta ad deployment for XRDS, pacing campaign releases around lineup reveals and tiered ticket drops. Reaching core electronic music fans across Belgium and border regions helps maintain steady campaign traction and consistently fills the venue.

Located in Hasselt, Z33 is an institution for contemporary art, design, and architecture, functioning as an open laboratory for exhibitions, research initiatives, and public programs.

Reaching culturally curious audiences and design professionals means tailoring digital touchpoints to distinct exhibition cycles. We run targeted Meta performance campaigns for Z33 to highlight upcoming openings, public lectures, and seasonal installations. Segmenting audiences across regional and international art communities builds steady visitor attendance and boosts visibility for their cultural program.

Held every April in Antwerp, Zonnewende Festival marks the start of the spring season with high-energy house grooves, tech house, and electronic club classics.

Rallying house music fans right after winter requires an energetic, well-timed campaign launch. We handle overall digital strategy and communication for Zonnewende, alongside managing paid ad deployment across Meta and TikTok. Pacing targeted creative assets to house music lovers in and around Antwerp keeps event visibility high and drives steady ticket sales up to event day.